Running an airline profitably is a difficult business proposition. By their nature, airlines are highly capital-intensive, based around a perishable service, fiercely competitive, labour intensive, affected by seasonal demand, fossil-fuel dependent, influenced by national politics and if that was not enough, weather vulnerable. Few businesses have so many balls in the air at the same time.

But few other business sectors are as interesting - combining advanced technology with the simple human touch, operational precision with genuine customer care, a global marketplace with distinct, local flavours, exclusive first class service with no frills fun, and the power to drive global commerce yet bring families together. Aviation has the genuine ability to change communities for the better, and by selecting the right market niche and executing the right strategy it can also be very profitable, with at least 10% profit margins.

Some of the most skilled leadership talent in the world is attracted to the unique challenge of aviation - but everyone needs a helping hand, and that's where tasc comes in. tasc provides airlines, investors and suppliers with expert, on-demand consultancy solutions to help identify and execute winning strategies.

From business planning, market forecast, aircraft evaluation, financial modelling, network planning and low cost carrier strategy/defence to service definition, revenue management, investment analysis and branding, tasc can assist leadership teams reach their goals. tasc works with passenger and cargo airlines, with operators of aircraft types from all manufacturers, with equipment suppliers, investors and airports.

tasc is available for either long term, on-site assistance or for short term jumpstart help. Whichever service you require, be assured that tasc's approach is different - fresh, creative, straight-talking and fact-based, with solutions customised and created around your need.